Digital travel platform Agoda reveals fresh insights into the Thai travel landscape for the first half of 2026. Based on accommodation searches made from 1 January to 10 June, for check-ins between 1 January and 30 June 2026, compared to the same period in 2025, Agoda's data shows Malaysia leading international travel interest in Thailand, followed by South Korea, China, India, and Japan to round out the top five. A standout in this year's ranking is China, which climbed from seventh place in
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